Risk report
A score you can defend in the meeting
Every red flag comes with its original source, and the score comes from explicit rules, not an AI guess.
- A 0–10 score calculated by a versioned rules engine. AI extracts and classifies, but never decides the number.
- Eight risk categories, from scandals to financial issues, each with its own rule.
- The analyzed period is shown in the header, with start and end dates.
- Sensitive findings go through human review before they count toward the score.
New check
From a name to a report in four steps
- Type the talent's name; they don't need to be in your database yet.
- Enter their Instagram and TikTok handles.
- Choose which brand the check is for, and that context shapes the analysis.
- Free Quick Check or Full Report, with data collection running in the background.
Multi-candidate comparison
Your shortlist side by side, with the winner explained
- Select the candidates and the briefing's tone.
- Campaign Fit Score: reputational risk (30%), tone fit (25%), engagement (20%), audience sentiment (15%) and posting consistency (10%).
- Anyone with no track record in the requested tone is shown as not eligible.
- The "best fit" comes with the reason why, in plain language.
Brand profile
Teach OOPS what matters to your brand
- Industry and target audience give context to the report.
- Zero-tolerance topics block the score automatically.
- Brand values generate a fit section in the report.
- Tone of voice and campaign format guide the communication test.
Real audienceNew
How much of the audience looks like real people
- An estimate of authentic audience on Instagram and TikTok, on the talent's profile.
- A three-band scale, with sample size, confidence and measurement date.
- Each measurement is valid for 30 days: clicking again costs nothing.
- No follower data is collected, and the result does not count toward the risk score.
Collection periodNew
You choose how far back we look
- Four options: 3 months, 6 months, 12 months and maximum.
- The period actually limits the collection of posts, comments and news.
- On plans, the number of reports stays the same; the window of all of them changes.
- The price follows the slider in real time.
OOPS SealNew
A credibility asset for vetting and the press kit
- Score, risk band, period, volume analyzed and factual highlights, with no sensitive detail.
- PNG for feed and stories, plus an A4 PDF, in three pop art layouts.
- Verification code and QR: anyone can check whether the seal is valid or has been tampered with.
- Available for any score, because high risk is also information that decides a hire.
My listNew
Your shortlist, always at hand
- Paste the profile link and the talent goes into your list.
- Organize by status: saved, shortlisted and checked.
- Saving doesn't run any data collection; checking is always your call.
- On your phone, share the profile straight to OOPS.
Chrome extensionNew
Red flags without leaving the profile
- The OOPS! button appears on the side of Instagram, TikTok, YouTube and LinkedIn profiles.
- Save talent adds the profile to your list in one click.
- Check red flags shows how many there are and takes you to the full report.
- It only reads the page address and only acts when you click.
Find the OOPS before it shows up in the feed.
Sign in and generate your first risk report on a name you're evaluating.