OOPS is an influencer vetting and brand safety platform: it checks an influencer's public social content, news coverage and online mentions, and returns an auditable risk report, with a source for every finding, in minutes, not analyst-days.
Find the OOPS before it happens.
The right influencer can turn into the worst ad of the quarter. What usually slips through:
A deleted 2019 tweet that resurfaces on announcement day.
An old sponsorship that aged badly and nobody on the team remembered.
Leadership's question, "why this name and not the other one?", with no written answer.
Three fronts, one defensible report at the end.
OOPS reads social networks, press, and spontaneous mentions, and returns a report with a score per category, each one tied to an explicit rule, not a model's guess.
Scandals, activism, compliance, politics… weight declared. Changing the criteria creates a v2; already-issued reports aren't rewritten.
Every point of attention carries the original link. Nothing enters the report without evidence you can open and check.
A sensitive category or severe finding goes through a person before it counts toward the score.
Put your shortlist's names on the same screen. OOPS computes a Campaign Fit Score per briefing and explains, in plain language, why one won.
Risk, tone fit, engagement quality, sentiment, and consistency, combined with the weight your briefing asks for.
A note below the best fit translates the result: the theme resonates in their territories and the ER is the highest on the list.
Upload a list (CSV/Excel) and get the reports in batch, without repeating the search one by one.
Before you sign, know whether the influencer's tone speaks to the campaign and which topics they already cover within each territory.
Paid-post engagement is never mixed with spontaneous-post engagement. Both averages appear separately.
If the territory is "Personal/Lifestyle", OOPS shows the concrete topics: motherhood, work routine, relationships.
An interpretive reading of the reputation and the implications for the partnership, generated after the points of attention are reviewed.
Press mentions come in as earned media, alongside social listening, filtered by attribution to the talent.
Linked references, an audit trail for every review and publication, professional PDF export.
This isn't open-ended discovery: it's the background check on the name you're already considering hiring.
Before
With OOPS
Four steps, each generating traceable evidence.
Name or handle → risk report with a source on every finding.
The shortlist on the same screen, with a Campaign Fit Score per briefing.
Which content tone performs and which topics they already cover.
Human review of sensitive points and a defensible report.
No. The score comes from a deterministic, versioned rules engine: pure code, no model call. AI only extracts candidate findings, classifies tone, and drafts the interpretive part; it never decides the number.
The talent's own posts, profile, press coverage, and spontaneous social mentions. Every finding that enters the report carries the original source's link.
The report documents the legal basis (legitimate interest for commercial due diligence, LGPD Art. 7, IX). Erasure happens only through an administrator's explicit action.
Minutes. Collection and classification run in the background and you follow the progress on screen.
Log into the platform and generate the first risk report for a name you're evaluating.
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